28/02/2012

Steps in the right direction

Anton dancing in to open first children's air ambulance shop

A national charity has chosen West Bridgford to set up its first store – with the help of Strictly Come Dancing star Anton Du Beke.

The Children's Air Ambulance is looking to raise £545,000 to provide a helicopter transfer service for sick children and babies. So it is setting up four shops across the country in 2012, starting with a flagship store in West Bridgford. The shop, in Gordon Road, which is to be officially opened by Anton Du Beke on March 23, will sell items for children, including clothes and teddy bears, as well as any donated items it receives. It will be run by one manager employed by the charity and a group of volunteers.

Daniel Routt, fundraising manager for the charity in Notts and Lincolnshire, said the service was worth supporting through shopping at the store or volunteering. "Raising awareness of and also funds for the Children's Air Ambulance is vital, and I know the people of West Bridgford and county-wide in Notts will support us from day one," he said. "It will make a real difference to families at what must be such a stressful time.

"Our helicopter will give a speedy and specialist alternative to land transfers which are comparably slow and can be delayed even further by traffic problems."

He said he had been asked to find a site for the first shop, and immediately thought of West Bridgford. "I actually come from West Bridgford, and when I had to find a location for a shop I thought it was perfect," he said. "It's perfect for the shop – basically we will be selling lots of children's items, and the area has lots of mums who I'm sure it will appeal to.West Bridgford is quite an affluent area, so we are hoping to attract lots of very generous people to support us," he said. "We are also hoping to get people volunteering – we already have some people involved, but the more we can get, the better."

Jo Kirby, 33, of West Bridgford, will be volunteering. She said: "When I read about the Children's Air Ambulance I thought what an amazing charity it was. It's really exciting their first charity shop is opening in West Bridgford – we are all looking forward to it."

The opening will be followed by an exclusive lunch with Anton Du Beke, sponsored by Compton Acres Dental Practice, at Ruddington's Country Cottage Hotel, for which 100 tickets are available. Tickets, sold on a first come, first served basis, for the meal can be bought from the venue, by calling 0115 984 6882 or by going to www.thechildrensairambulance.org.uk.

Anyone interested in volunteering in the shop, raising funds or finding out more about the charity can call 08454 130999.

www.thisisnottingham.co.uk

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